Gregory Kiep

Marketing Blog

Gregory Kiep is the premier marketer and promoter for gay events, gay travel, and promotion. Based in Provincetown, he has travelled around numerous markets making connections and talking about his travels to places like Provincetown, NYC, Los Angeles, Fort Lauderdale, Mykonos, South America, Europe, Nice, and more.


12 Ways to Generate Blog Content in 2015

Developing interesting, captivating, even riveting content for your blog can be one of the most challenging tasks for content marketers and companies that manage their own content marketing campaigns. Everyday, our inbox is flooded with information from tons of sources all over the internet that we have allowed to share their valuable information with us at one time or another. For the gay audience, this can be anything from HRC political updates to where Marky Mark is frolicking around half naked on the planet (no complaints about either!)

You know you need and want to create the content, but how do you go about it? Here are 12 great tips for producing energizing and shareable content in 2015:

1. Look at what you did in the past.

Take a look at your web analytics and see what worked over the past few years - chances are similar concepts will work again. 

2. Turn on the television.

Think about pop culture references that can translate to your brand. Be Creative! You would be amazed how many connections I could make to Ms. Swift’s “Shake It Off.”

3. Talk to your friends.

Consult with people that are involved and invested in the gay community - they are the ones you are trying to connect with, after all! These individuals can be the best source of content.

4. Read the news.

“Newsjacking” as it is called is a great way to generate content for your brand. Take current topics, big or small, and find a way to translate how they work with your brand.

5. Interview a “Gaylebrity.”

The gay community is driven by influencers. (See what I say about this topic here.) Talk to the people that others are listening to either nationwide or in your community.

6. Report on a local event.

Put your feet where your fingers are… well, I mean attend an event instead of just promoting it or talking about it. Report what you see, hear, smell, etc.

7. Grab your camera.

Remember that content does not have to be words. Image based platforms are growing in popularity especially with different age groups and demographics. 

8. Collect & Combine.

A great way to generate “new” content is repurposing old content. See if you can create a collection (think: ebook or white paper) of content that you can published as one, congruent piece.

9. Turn to Twitter.

What are the people that you following talking about? Can you spin it in a new way or add a local take on a trending topic? Use social media for your own benefit!

10. Make a “Top 10” List.

Creating lists and bulleted articles is a great way to create quick content with an overall theme. If you are scared of your grammar skills, this can be a great way to get the word out.

11. Look at your competitors.

If you consider them competition, they must be doing something right. Check out their social posts and the content they push out and see if you can create your own take on it - or do it better!

12. Zap me an email.

That’s right! I work with clients everyday to generate content that is centered on the gay community to develop their content marketing. Zap me a line to see what I can do for your brand!

Whatever you choose, you are taking a step in the right direction to create content that will not only engage your readers, but help establish yourself as an expert in your industry. Each day, I work with clients to develop their content marketing plans and execute them to their fullest. Want some help? Reach out to me today!

Gregory KiepComment