Is Your Website a Nightmare Dressed Like a Daydream?
"Your website is gorgeous!"
"You have so many pretty pictures and videos!"
"I love the colors and all the cool features that I don’t see on other sites."
Have you heard any of these? What about…
"I love the look of your site when I look at it on my computer but it doesn’t work so well on my phone…"
"Your website is really cool but I can’t really figure out what to do to get the information I want…"
Your website could be prettier than the homecoming queen but if it does not PERFORM, what good is it? Good looks are great, but what turns a website into dollars into your pocket goes a lot further than pretty pictures! Your website needs to function in a way that converts visitors into leads… who cycle into customers for your brand.
How does this work?
Well, a variety of ways.
For one, developing a site that is SEO (Search Engine Optimization) friendly is important to make sure that Google helps push your site out in its search results.
Secondly, Having a clear CTA (Call-to-action) above the fold leads to optimal conversion on a website and allows people to know where to go once they get to your internet home. (What does above the fold mean? I can explain…)
Finally, welcome to 2015! Your site MUST be responsive - meaning it must work on phones and tablets and other mobile devices. According to Money.com, 55% of web surfers are doing some from a mobile device. If your potential customers can’t easily see your site, they are not going to be invested in your brand.
Greg, I think I have a problem…
Many companies spend a lot of time and money making their websites beautiful but fall short when it comes to the aspects of the website that can actually make their investment see a return. I have worked with a variety of clients to help them optimize or redevelop their websites to function stronger